Imagine you’re at a cocktail party: You are immediately disgusted by the loud, obnoxious individual bragging about how great they are, yet you also quickly lose interest in the quiet wallflower who barely responds to your questions. Then you lock eyes with an attractive stranger who smiles warmly as they…

Amazon provides a variety of tools to help sellers develop a robust sales and marketing strategy to drive shoppers to their listings and increase conversions. The only problem? There is a lot of information out there, and not a lot of time to take it all in. This blog post…

The presence of ratings and reviews is one of the most important attributes of the online shopping experience, second only to search and navigation. Features, benefits, and high-quality images and videos will only get you so far: shoppers look for reviews as social proof. Amazon understands this completely. …

It is impossible to do well on Amazon without a healthy account. Amazon wants the best possible shopping experience for its customers, holding sellers to high standards to achieve this goal. …

The goal of every marketer is to put the right ads in front of the right customers at the right time. Gigantic online markets like Amazon contain a staggering number of competitors all trying to sell similar products. This makes it incredibly difficult to reach your customers with normal ad…

One of the hardest things to do in today’s online marketplace is grow a brand in a sustainable way. …

Amazon recently rolled out new features to help brands improve conversions using A/B or split testing. Under the Manage Your Experiments section, you will now find two new Keyword Test Features. The first is a Title and Image notifications feature that will automatically inform you if a proposed keyword test…

Ever ignore a check engine light only to have black smoke suddenly start pouring out from under the hood of your car? Even if this hasn’t happened to you personally, it’s fair to say such an event would grab your attention. …

Amazon’s business model created a massive and loyal customer base by following one rule: make it easy for customers to find what they are looking for. Although this approach seems simple enough, Amazon’s conversion rate remains exceptionally high compared to other online retailers. …