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Kaspien

How to Defend Against Grey Market Sellers

Counterfeit products and well-funded knockoffs get a lot of attention, but what do you do when you’re competing against your own products…

3 min readJan 11, 2023

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Orange padlock on a purple and blue background

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Kaspien

How to Create a Video Marketing Strategy

Imagine you’re at a cocktail party: You are immediately disgusted by the loud, obnoxious individual bragging about how great they are, yet…

5 min readDec 21, 2022

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Image of Amazon product video in phone

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Kaspien

Amazon Sales and Marketing Strategy Cheat Sheet

Amazon provides a variety of tools to help sellers develop a robust sales and marketing strategy to drive shoppers to their listings and…

10 min readDec 9, 2022

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Amazon Sales and Marketing Strategy Cheat Sheet

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Kaspien

How Amazon Vine Can Help Sellers Grow

The presence of ratings and reviews is one of the most important attributes of the online shopping experience, second only to search and…

4 min readNov 18, 2022

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Hand placing a fifth star on a phone screen.

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Kaspien

Amazon Account Health Updates

It is impossible to do well on Amazon without a healthy account. Amazon wants the best possible shopping experience for its customers…

5 min readNov 14, 2022

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Yellow Amazon arrow on a purple background with checkboxes below indicating the steps to monitor performance and account health.

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Kaspien

How to Use Targeted Advertising to Build Effective Campaigns

The goal of every marketer is to put the right ads in front of the right customers at the right time. Gigantic online markets like Amazon…

4 min readOct 31, 2022

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A shopper on their phone seeing Sponsored Display Ads through targeted advertising.

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Kaspien

4 Keys for Sustainable Business Growth

One of the hardest things to do in today’s online marketplace is grow a brand in a sustainable way. Most strategies either feel slow and…

7 min readOct 17, 2022

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Upward arrow on a graph to denote business growth online.

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Kaspien

5 Questions to Ask Before A Keyword Test

Amazon recently rolled out new features to help brands improve conversions using A/B or split testing. Under the Manage Your Experiments…

4 min readOct 12, 2022

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Kaspien

E-Commerce Marketing: How to Grab Attention

Ever ignore a check engine light only to have black smoke suddenly start pouring out from under the hood of your car? Even if this hasn’t…

5 min readOct 10, 2022

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Laptop screen with e-commerce marketing icons shining out of the screen in a beam of light.

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Kaspien

4 Ways to Improve Your Amazon Conversion Rate

Amazon’s business model created a massive and loyal customer base by following one rule: make it easy for customers to find what they are…

5 min readSep 22, 2022

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Kaspien

Kaspien

A better approach to marketplace growth. Equip your brand using our industry-leading tech platform, fueled by a decade of expertise.

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