Myth-Busting the Amazon A10 Algorithm: How Amazon Product Ranking Works

Myth-Busting Claims Made about the Amazon A10 Algorithm

Shopper Searches Now Matter More in the Amazon A10 Algorithm

The Claim

Kaspien’s data shows…

Amazon Advertising has Less Impact under the A10 Algorithm

The Claim

Kaspien’s data shows…

Build Highly Profitable Amazon Advertising Campaigns

Off-Amazon Marketing has More Weight

The Claim

Kaspien’s data shows…

Seller Authority Matters More in the A10 Algorithm

The Claim

Kaspien’s data shows…

FBA has Less Weight / FBM has More Weight

The Claim

Kaspien’s data shows…

Other Variables that Affect Product Rank in the Amazon A10 Algorithm

  • Keyword relevancy
  • Keyword density
  • Listing traffic
  • Price
  • Sales velocity
  • Conversion rate
  • Discounts
  • Inventory coverage
  • Customer reviews
  • Average star ratings
  • Answered questions
  • Seller rating
  • Number of returns and return ratings
  • Product margin
  • Fulfillment model
  • Shipping speed
  • Prime eligibility

How to Improve Product Rank in the Amazon A10 Algorithm

  • Write product listings with both consumers and the algorithm in mind. This means strategic keyword usage, while maintaining a compelling value proposition that will excite shoppers.
  • Set clear and accurate expectations through images and text. Miss-set expectations are a leading cause for negative customer reviews, and positive reviews are key for good rank.
  • Speaking of reviews, try these 5 Amazon-compliant review generation strategies to get some more.
  • Increase listing traffic. The above tactics improve organic traffic. Use social media advertising to drive additional traffic to Amazon.
  • Sales velocity is a leading factor in rank, so you need to sell more. How? In addition to the above, use Amazon ads, DSP, and Amazon coupons to boost sales.
  • Shoppers cannot buy if you don’t have inventory stocked. Make sure you maintain complete coverage through FBA and FBM hybrid solutions.
  • Price competitively. Amazon’s value proposition to consumers is that it offers the largest product selection at the lowest prices. Therefore, competitive pricing is an important ranking factor.
  • Maintain inventory coverage. Stocking out removes your listing from the search results page, and product rank atrophies as a result. This creates a domino effect: If product rank goes down, marketing performance and sales velocity also go down and take time to recover.

Did You Find This Helpful? Keep in Touch

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kaspien

Kaspien

A better approach to marketplace growth. Equip your brand using our industry-leading tech platform, fueled by a decade of expertise.